01 September 2023, Mumbai
In Brief
Being Human, a clothing brand founded by Bollywood actor Salman Khan will open its first store outside of South Asia in Dubai on Friday. The 2,500-square-foot store is located in the City Centre Deira Mall and will be inaugurated by Khan's brother, Arbaaz Khan.
Being Human currently operates about 10 stores in Bangladesh and Nepal, but this is the first time the label is venturing outside of the region. The company plans to open two more stores in Dubai by January and one store in Canada next October.
Being Human hopes to do well in Dubai as the brand has a high recall in the UAE. The company expects the Deira flagship store to double the business of its best store in India.
