19 September 2023, Mumbai
DS Group, a leading FMCG conglomerate, has unveiled a distinctive Ganesh idol made of Pulse candy at the famous Lalbaugcha Raja Pandal in Mumbai. The idol is a blend of the five flavors of Pulse, the company's leading hard-boiled candy.
DS Group will also sample its specially curated 'Pulse Laddu Candy' at pandals in seven key locations of Maharashtra. In addition, the company has roped in AI artist Arun Nura to create a visually stunning video on the spirit of Ganesh Chaturthi.