12 February 2022, Mumbai:
Today, Burberry unveils an immersive Spring/Summer 2022 experience at its flagship store on Rodeo Drive, Beverly Hills.
A celebration of the freedom of imagination, the transformational takeover creates a journey through spaces that are unique and unexpected in their sound, texture, and experience.
The takeover is based on Chief Creative Officer Riccardo Tisci’s presentation ‘Animal Instinct’, inspired by the idea of shifting between infinite possibilities of fantasies and realities.
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The exterior facade of the building is enveloped by a kaleidoscopic abstract print, evoking forms of camouflage in bubble gum pink, black, and white – a reference to the vivid, curved prints that feature in the womenswear and menswear collections.
A sculptural topography glistens through the window displays as a backdrop to runway looks, evoking fantasy.
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