Burberry launches Rodeo Drive takeover

Burberry launches Rodeo Drive takeover

12 February 2022, Mumbai:

Today, Burberry unveils an immersive Spring/Summer 2022 experience at its flagship store on Rodeo Drive, Beverly Hills.

A celebration of the freedom of imagination, the transformational takeover creates a journey through spaces that are unique and unexpected in their sound, texture, and experience.

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The takeover is based on Chief Creative Officer Riccardo Tisci’s presentation ‘Animal Instinct’, inspired by the idea of shifting between infinite possibilities of fantasies and realities.

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The exterior facade of the building is enveloped by a kaleidoscopic abstract print, evoking forms of camouflage in bubble gum pink, black, and white – a reference to the vivid, curved prints that feature in the womenswear and menswear collections.

A sculptural topography glistens through the window displays as a backdrop to runway looks, evoking fantasy.

 

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