09 August 2022, Mumbai:
Gucci has become the first major brand to start accepting payments in the form of the Bored Ape Yacht Club-affiliated ApeCoin (APE).
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The move towards crypto by the Gucci brand comes notwithstanding the cryptocurrency industry is living up to its legendary volatility.
As of now, Gucci will accept ApeCoin in US stores and plans to expand that reach across the rest of its North American presence. Apecoin's price has soared from nearly $6 on August 2 to $7.4 on August 9.
(ET report)...The news article has not been edited by DFU Publications staff.
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