29 April 2022, Mumbai:
PURE LONDON LAUNCHES A NEW WEBSITE & ELECTRICALLY CHARGED CAMPAIGN CREATIVE.
Pure London, the UK’s leading trade fashion buying event taking place on 17th – 19th July 2022 at the iconic Olympia London, has announced the launch of its vibrant new campaign and website as it gears up for its first trade collective of fashion brands, creative minds, and inspiring trends in over two years.
ALSO READ PURE LONDON: Announces Extensive International Programme
Sorely missed during the pandemic, Pure London will once again reunite the fashion and jewellery community with an international showcase of Spring/Summer 2023 collections in the heart of London and has created a campaign to reflect the show’s vibrancy and confidence.
Colour blocking, static electricity effects, and an electrically charged colour palette of dragon fruit pink, clear day blue, yolk yellow and absinthe green contrasts with striking black and white photographic imagery from historic Pure London catwalk shows.
RELEVANT NEWS Pure London 2022
‘Think volume and disruption in the form of colour and noise. Vibrant and confident. So London. The mood is Energised. Electrified. Exciting.’ The newly designed, editorial-style website launches today.
Gloria Sandrucci, Event Director, Pure London says; “We are so happy to see our new vision for Pure London start to come to life again with the launch of the new website and creative campaign, it is confident and vibrant and indicates a new beginning for the show.
Join our community on Linkedin
