Ralph Lauren debuts metaverse offering the holiday-themed experience, dubbed “The Ralph Lauren Winter Escape”
11 December 2021, Mumbai:
Ralph Lauren has taken its first steps into the metaverse by launching a digital collection of gender-neutral clothing exclusively for Roblox, an online gaming platform. Within the holiday-themed experience, dubbed “The Ralph Lauren Winter Escape,” the avatars can wear up to eight sportswear looks from the brand’s Polo Sport, Stadium and Snow Beach archives.
Select items from the current collections will also be available, with most of the clothing coming in bold colors and sporty graphics. Fans can expect new products to drop weekly, ranging from new looks to limited-edition accessories, and surprise bonus items.
Roblox was launched in 2006 and allows users to program and play games created by others. The Ralph Lauren experience is set against the backdrop of a snowy alpine landscape and offers a variety of activities such as ice-skating, toasting marshmallows, a holiday treasure hunt and warming up next to the fire with customized hot chocolate from Ralph’s Coffee Truck.
You’ll also be able to claim rewards by decorating the tree at the center of the winter wonderland alongside fellow players. Ralph Lauren collaborated with Roblox’s community developer, Funomena, which is a creative game design and development studio based in Los Angeles. The duo’s take on the metaverse, or 3-D virtual environment via computer or augmented reality (AR), gives the label’s ’90s-style offerings a modern flair.
news.yahoo.com (The news article has not been edited by DFU Publications staff)
Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.
DAILY NEWS:
