Super Saturday 2021,US: 'In-Store Shopper Traffic' drops 26% v/s Pre-Covid period

28 December 2021, Mumbai:

Compared to 2019, the year before last year’s pandemic, the traffic of shoppers in US retail stores and shopping centers on Super Saturday (December 18), the last Saturday before Christmas, is 2021.

It decreased by 26.3% and increased by 19.4%. Percentages compared to 2020, according to Johnson Controls’ leading global retail solution portfolio, Sensormatic Solutions.

“For the past five years, Super Saturday has been the second busiest shopping day in the United States, lagging behind Black Friday,” he said. Peter McCall, Senior Manager of Retail Consulting, Sensormatic Solutions..

“There were only three Saturdays in December until Christmas day this year. As expected, Super Saturday has a last-minute supply chain problem that delays the arrival of online orders in time for the holiday celebrations. It’s a big part of the consumer’s holiday shopping plan to get it. “

Sensormatic Solutions also released forecasts for the world’s busiest Holiday Shopping Day and Super Saturday, ranking in the top five on the list of 14 out of 17 countries. In the United States, Super Saturday ranks second only to Black Friday. This year’s Black Friday (November 26) traffic was down 28.3% compared to 2019 but increased 47.5% compared to 2020.

Compared to 2019, the year before last year’s pandemic, the traffic of shoppers in US retail stores and shopping centers on Super Saturday (December 18), the last Saturday before Christmas, is 2021. It decreased by 26.3% and increased by 19.4%. Percentages compared to 2020, according to Johnson Controls’ leading global retail solution portfolio, Sensormatic Solutions.

Fiber2Fashion News Desk 

(The news article has not been edited by DFU Publications staff)

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