31 August 2023, Mumbai
A study by JOOR found that Adidas is the most misspelled fashion brand, with an average of 556,000 online misspellings per month. Chanel and Swarovski are in second and third place, respectively.
Other commonly misspelled brands include Louis Vuitton, Versace, Jacquemus, Asics, Christian Dior, Moncler, Bottega Veneta, Tommy Hilfiger, Lacoste, Tag Heuer, Vivienne Westwood, and Dolce and Gabbana.
There are a few reasons why fashion brands are often misspelled. One reason is that the names of these brands are often made up of foreign words or phrases. Another reason is that the names of these brands are often long and complicated.
Whatever the reason, misspelling a fashion brand can have a negative impact on the brand's reputation and its ability to attract customers. So, if you're thinking of starting a fashion brand, make sure to choose a name that is easy to spell and remember.
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