CavinKare onboards Erica Fernandes

11 March 2022, Mumbai:

About CavinKare  

Brands at the heart of innovation Innovation led the transformation from a pure Personal Care player to an FMCG conglomerate with Dairy, Snacks, Food, Beverages, and Professional Care business.

Erica Jennifer Fernandes

She is an Indian actress and model, who works in Indian television and films. She made her acting debut in 2013, Tamil film Ainthu Ainthu Ainthu. She got her breakthrough with her television debut, portraying Dr. Sonakshi Bose Dixit in Kuch Rang Pyar Ke Aise Bhi.

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*Fast-moving consumer goods major CavinKare has revamped its national haircare brand Nyle Naturals and has unveiled a slew of new variants, the city-based company said on Thursday.

The company said under its revamping exercise, it has roped in actress Erica Fernandes as the brand ambassador for Nyle Naturals shampoo.

CavinKare said it has launched three shampoo variants -- soft and shiny, anti-dandruff, and strong and health -- repositioning the brand as an anti-hair-fall range of shampoos.

The company has associated with the branding and design agency Almond Branding, Mumbai, and has unveiled a new television commercial under the revamping exercise.

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CREDITS: ET.