Ekaya starts a project called 'The Revival Project,' which aims to preserve heirloom garments

Ekaya starts a project called 'The Revival Project,' which aims to preserve heirloom garments

1st Sep 2021, Mumbai:

Ekaya, a luxury textiles and clothing manufacturer, has launched ‘The Revival Project,' a new sustainable effort aimed at reviving heirloom garments so they can be worn again. The habit of re-wearing existing clothing rather than over-consuming is an aspect of sustainable fashion that is arguably less discussed.

With its new program to restore customers' heirloom pieces and give them a new life, Ekaya hopes to promote the idea of keeping old garments alive to prevent waste, the business stated on Facebook. After signing up for the project online, customers can give Ekaya their inherited sarees to be “revived, reinvented, and repaired by the weavers of Ekaya,” according to the brand's Facebook page. 

“An endeavor has taken to resuscitate and restore twice loved saris, paying tribute to both the preserver and the designer of these heritage textiles,” according to the project's website. These artisan crafts can be preserved by restoring textiles using heritage craft techniques. Models wore restored sarees with Jamdani and Meenakari weaving techniques, among other techniques, in a promotional photoshoot for the project. When they were first produced, some of the pictured sarees would have taken about 380 hours to weave.

 

Watch YouTube: https://www.youtube.com/channel/UCnQ6v9wBHyOlRPSDgJMsJaA

Author’s Posts

  • Tamil Nadu Textile Sector Begins Strong Recovery

    Tamil Nadu Textile Industry Shows Signs of Recovery
    After ...

    May 22, 2025

  • Shahid Kapoor Joins Taapsee Pannu for Vogue Eyewear India

    BRAND ANNOUNCEMENT | VOGUE EYEWEAR WELCOMES SHAHID KAPOOR, WHO JOINS TAAPSEE PANNU AS ITS BRAND AMBAS...

    May 22, 2025

  • 3rd Morocco International Yarn & Fabric Sourcing Show 2025

    3rd Morocco International Yarn & Fabric Sourcing Show 2025

    May 13, 2025

  • India’s Apparel Exports: Big Potential, Low Share

    Despite having the world’s second-largest vertically integrated textile industry, India’s share...

    May 05, 2025

  • CITI: India must engage U.S. on tariffs

    "Bridging the Information Gap in the Textile and Fashion Industry."

    DFU
    Inside Fashion Vol. 23 No. 2
    Azad
    EasiTex