19 November 2021, Mumbai:
Khadim India will open 80 new stores across India by the next financial year. These would mostly be in the franchisee model.
The idea is to retain cash with a focus on making profits compared to company-owned, company-operated stores as they take anywhere between one to two years to break even.
As of now, Khadim India has an overall of 555 franchise stores. The homegrown footwear major expects if trends continue then by the third quarter or by the second half of this fiscal business should be back at pre-Covid levels. As of now, business is at 80 percent of pre-Covid levels.
Khadim has partnered with the digital marketing solutions agency Social Beat, which will manage Khadim’s social media marketing and media buying and will help drive store visits and acquire shoppers via Google’s suite of apps and build Khadim’s online brand presence to tell their unique story via social media.
Founded in 2012, Social Beat helps enable businesses to build their brands and achieve business results via the digital medium. Its expertise with video storytelling makes it the preferred digital marketing solutions partner for brands and businesses as it seeks to engage with audiences in both urban and rural markets.
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