Kamakshi Agarwala's Shape-wear brand Butt-Chique launches new collection

Kamakshi Agarwala's Shape-wear brand Butt-Chique launches new collection

28th September 2021, Mumbai:

Butt Chique, the new shapewear brand by designer Kamakshi Agarwala has launched a range of seamless shape-wear, body tapes, and nipple pasties, etc.

The range accentuates the curves of a woman and gives her the confidence to wear any outfit by providing a smooth base underneath.

As a part of R&D for the brand, Agarwala conducted a door-to-door survey on women of various sizes to try on the brand’s shape-wear. Urging 150 women to try on every different size of shape-wear, she discovered that women with an ‘L’ type body shape could also wear size ‘M.’

This process helped her standardize shapewear and give it a size chart. All products offered by Butt-Chique are free from labels/tags with full disclosure at the back. The brand uses zero plastic in its packaging and keeps the packaging box minimalistic and free from any fancy laminations.

Benefits of Wearing Shapewear - Body Shaper for Women

 

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