26 November 2022, Mumbai:
Nike has relaunched its store in New Delhi. The sportswear brand’s revamped offering has a new focus on its women’swear offering and member services.
Decked up
The store has been redesigned to bring the best of innovations for fitness enthusiasts, serve women better, create more opportunities for children to get active and offer a seamless end-to-end consumer experience.
The store’s Nike By You section focuses on hyper-local products to cater to customer demand. A customisation section enables shoppers to have their T-shirts and tote bags decorated with designs by local artists and a heat-press is on hand to decorate caps and other accessories with names and numbers.
Customer experience
The aim is to encourage customers to express themselves more whether it is through dance fitness, running, yoga, basketball Nike (M) maternity collection, sneakerheads, or through Nike By You customisation, at the same time bring together this community and serve them in a personal way.
Nike Delhi has been the capital’s premiere destination for sports lovers. With a wide range of Nike products across running, training, lifestyle, yoga, and basketball, the store’s newly refurbished layout plays to Nike’s three guiding principles of bringing access to sport, adding value to the local community and creating a destination that brings consumers closer to one another.
