16 September 2022, Mumbai:
Footwear brand Relaxo has opened a store in Paryagraj in Uttar Pradesh.
The store follows all Covid-appropriate protocols with the option of cashless payment.
For the second quarter Relaxo faced a nine percent decline in its net profit. Revenue for the quarter rose 24 percent. Relaxo registered good growth in revenue on the back of demand recovery due to opening of stores across geographies, a strong rebound in economic activities resulting in business returning to pre-Covid levels.
Relaxo is firmly and resolutely on a journey to accelerate its growth further by using a diverse portfolio, enhanced distribution network and deployment of resources in innovation, brand promotion and continuing to follow a customer-centric approach.
Relaxo, based in New Delhi, is one of the leading footwear makers in India and sells under the brands Sparx, Flite, and Bahamas. Relaxo has been aggressively expanding its offline presence.
It currently has over 300 exclusive brand outlets across the country. Relaxo has gone in for new brand identity by changing its logo. The change has helped it connect with youth customers. With this rebranding exercise, Relaxo aims at building successful business relationships and infusing a youthful and transformational spirit that is important for the growth of internal and external stake holders of the brand.
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