RELIANCE BRANDS LIMITED : INKS A JV WITH LEGNO SPA

02 June 2022, Mumbai:

RELIANCE BRANDS LIMITED INKS A JV WITH PLASTIC LEGNO SPA TO STRENGTHEN TOY MANUFACTURING ECOSYSTEM IN INDIA.

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RELIANCE BRANDS LIMITED (RBL) and Plastic Legno SPA have signed a joint venture arrangement through which RBL will acquire a 40% stake in Plastic Legno SPA’s toy manufacturing business in India.

This investment by RBL serves a dual purpose, bringing in vertical integration for RBL’s toy business and helping diversify
the supply chain with a long-term strategic interest in building toy manufacturing in India.

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It is imperative for RBL to build design to shelf capability for a strategic advantage over the competition and to be an accelerator in building a robust toy manufacturing ecosystem in India not only for domestic consumption but also for global markets.” said spokesperson of Reliance Brands Limited.

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