07 September 2023, Mumbai
IN BRIEF
Reliance Retail Ventures Limited (RRVL) has acquired a majority stake (51%) in Alia Bhatt's children's wear brand Ed-a-Mamma.
The deal was announced on Wednesday in a statement by RRVL. The acquisition will help RRVL expand its presence in the children's wear market and leverage Ed-a-Mamma's expertise in sustainable fashion.
Ed-a-Mamma was founded in 2020 by Alia Bhatt and her family. The brand offers a range of eco-friendly clothing for children from 2 to 12 years old. RRVL said that it will work closely with Ed-a-Mamma to grow the brand and expand its reach across India.
The acquisition is part of RRVL's strategy to expand its portfolio of fashion brands. The company has previously acquired a majority stake in the Indian fashion brands Ajio and FabIndia.
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