07 September 2023, Mumbai
IN BRIEF
Reliance Retail Ventures Limited (RRVL) has acquired a majority stake (51%) in Alia Bhatt's children's wear brand Ed-a-Mamma.
The deal was announced on Wednesday in a statement by RRVL. The acquisition will help RRVL expand its presence in the children's wear market and leverage Ed-a-Mamma's expertise in sustainable fashion.
Ed-a-Mamma was founded in 2020 by Alia Bhatt and her family. The brand offers a range of eco-friendly clothing for children from 2 to 12 years old. RRVL said that it will work closely with Ed-a-Mamma to grow the brand and expand its reach across India.
The acquisition is part of RRVL's strategy to expand its portfolio of fashion brands. The company has previously acquired a majority stake in the Indian fashion brands Ajio and FabIndia.
Author’s Posts
-
CITI: India must engage U.S. on tariffs
"Bridging the Information Gap in the Textile and Fashion Industry."
Building Trust in AI: A Global Imperative
At the "Enabling...
Apr 01, 2025
-
Innovation Essential to Outpace Counterfeiters: Nicolas Koutros
At the TAF 2025 show, Salil Chawla, Director of DFU Publ...
Mar 18, 2025
-
Reid & Taylor Set for a Bold Comeback in India Under Subrata Siddhanta's Leadership
The iconic menswear brand
EPCH Hosts Key Handicraft Session in Srinagar
The Export Promotion Council for Handicrafts (
Latest News
Latest Publications
