03 February 2023, Mumbai
Ajio caters to all types of sneaker enthusiasts. The shopping platform has all types of classics and the latest drops, from top charts to insights.
It has the alma mater of sneakers like Converse, Nike, Puma, Adidas, Fila, Reebok, and New Balance to the brands that have gained widespread popularity like Asics, Veja, Diesel, and Steve Madden. Ajio has the finest sneakers in the world—everything from Air Jordans to Stan Smiths, from V-10s to Chuck Taylors, from Gel-Lytes to Disruptors.
The brand’s campaign features a diverse community of sneakerheads themselves presenting the most notable sneaker pairs from the house.
The campaign focuses on building and sustaining a large community of sneakerheads in India by resonating with their love for sneakers. Set against a pop-art aesthetic, the film brings forth the unapologetic loyalty and emotional eccentricities of true sneakerheads, all in tune with a fun track.
With super-relatable characters, in-trend sneakers, and some smile-inducing moments, the film has a parade of dance moves, and a moment of shock when a beautiful pair of sneakers get stepped on.
The intent of the campaign is inclusivity and not unattainable high fashion.
The campaign's focus is to build and sustain a large community of sneakerheads in India by speaking their language and truly representing their undying love for sneakers.