Alia Bhatt’s kidswear brand, Ed-a-Mamma’s in 'Series A round' values Co. at Rs. 150 crore
30th October 2021, Mumbai:
The D2C startup Ed-a-Mamma founded by actor and investor Alia Bhatt has pupil dilating valuation as supposedly it has grown 10x in as many months. The brand consciously unveils an organic/ natural and sustainably fashionable Autumn Winter 2021 collection.
So far so good it's still a bootstrapped business initiative. Given the credentials, the brand has been consistently ranking as one of the top 3 brands on Myntra, in its given kidswear category, & that too only within 3 months of launch on the platform.
Bhatt’s Ed-a-Mamma has also hit the ground running by having set a basic distribution funnel by being placed in the top 6 digital marketplaces and is successfully retailing on the brand’s website as we continue to recover from pandemics.
Thus given its growth and column metrics the investors in a Series A round has apparently valued the company at Rs 150 crore ($20 million) or thereabouts which is something no less than good news to this trade segment per se as in new industry benchmark and trending in the Indian kidswear segment.
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