Clovia: Consolidates with New stores in tier 2 & tier 3 cities
25 February 2022, Mumbai:
About Clovia
A reputed lingerie brand that passionately manufactures and sells fashion lingerie, innerwear, nightwear, and shapewear. The company offers solution-based premium innerwear products across categories.
It is backed by Ivy Cap Ventures, Zurich-based Mountain Partners, and Singapore-based AT Capital.
ALSO READ: Surbhi Chandana to promote Clovia’s new collection
It has stores in 50 odd different locations and is in the process of consolidating its formidable presence Pan-India.
This initiative of taking its fashion cult to Tier 2 and Tier 3 cities like Moradabad, Faridabad, Sri Ganganagar, Haridwar, Dehradun to name a few.
The brand visibly is envisaging to add incrementally 50 more stores across the country in the coming 6 months or so.
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