13 October 2022, Mumbai:
DaMensch has opened a store in Bangalore. This is DaMensch’s first-ever brick-and-mortar store. The 1,200-square-foot store will be the first of many as the direct-to-customer menswear brand pursues omni-channel expansion.
The store retails the brand’s full selection of men’s inner and outerwear and is designed to enable shoppers to get a feel for its products in person. The retail space is compact, brightly lit, and features a tree on a central island as well as fitting rooms.
The store offers a number of interactive elements for shoppers and illustrates how DaMensch creates fabric from plastic PET bottles and offers thermoregulation, four-way stretch, and other features. In the coming two years,
DaMensch plans to be available at 10,000 points of sale across various retail formats in India. The brand works at bringing innovation into the innerwear industry for Indian consumers and consistently innovates and designs adaptable and comfort-centric products.
Today, 50 percent of its revenue comes from existing customers. The first half of 2022 was very strong for the brand in terms of the consumer as well as investor interests. Hence the launch of the offline channels, to offer the consumer an omnichannel solution.