16 August 2022, Mumbai:
Actor Lara DuttaBhupati has collaborated with babycare products platform FirstCry to launch a children’s clothing and accessories brand called Arias Kids.
These products will be available only on FirstCry 's online platform and its 650 retail stores across India. The brand name is linked to Bhupati’s daughter Saira – it spells her name in reverse.
Dutta says this partnership will enable us to advance environmental education and youth environmental awareness while also making Arias Kids an eco-fashion brand.”
Arias also has a line of skincare products that are available on, Prashant Jadhav, Co-founder, Amazon India, and other platforms. Arias Kids will cater to children aged between 2 and 14.
There is the rise of the conscious consumer on FirstCry, and given Arias Kids’ core values of eco-consciousness, it is a great offering for parents who have come to expect more from the FirstCry brand, adds a spokesperson for the Pune-based etailer said.
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