Myntra Empowers D2C Brands with 'Rising Stars' Program


17 July  2023, Mumbai

Myntra, the fashion and lifestyle platform owned by Flipkart, has introduced the 'Myntra Rising Stars' initiative to bolster direct-to-consumer (D2C) brands in the fashion and lifestyle sector.


Over the next four months, Myntra plans to onboard 200 Indian digital-first brands specializing in fashion, footwear, home, and accessories.

Help scale D2C brands

The program aims to accelerate its growth by providing comprehensive support services. Selected brands will gain visibility through Myntra's Rising Stars store, granting them access to millions of customers nationwide.


The launch of the program will not only offer customers millions of unique offerings but also ensure an exceptional end-to-end experience in terms of discovery, shopping, and delivery.

The 'Rising Stars' store debut will feature over 300,000 styles from prominent brands such as Neemans, Suta, Rare Rabbit, Blissclub, Fablestreet, The Souled Store, and Bewakoof.

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