Myntra FWD Campus Tribe: Gen Z Creator Economy


10 August 2023, Mumbai

Myntra, the fashion e-commerce giant, has introduced the 'FWD Campus Tribe,' a dedicated student community aimed at fostering the creator economy within Generation Z.

The move aligns with Myntra's innovative app-in-app shopping experience, FWD, tailored to this dynamic generation.


Members of the Campus Tribe will enjoy exclusive perks like a three-month insider trial pack, early access to major events, and personalized styling sessions.

They will play a pivotal role in curating social content for Myntra FWD, amplifying their voice in the Gen Z community.

Goes places

Myntra plans to appoint representatives across prominent colleges in cities like Mumbai, Delhi, Pune, and more, while launching engaging offline events, starting in Mumbai and Delhi.

Myntra emphasized that FWD Campus Tribe celebrates authenticity, autonomy, and community, positioning Myntra as the ultimate fashion hub for Gen Z.

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