Myntra's 50% New Consumers: Non-Metro Dominance


17 June 2023, Mumbai

Fashion e-tailer Myntra's end-of-reason sale (EORS) June edition attracts new customers, driven by non-metro regions and popular categories.

Mynta's Flagship Sale

Fashion e-tailer Myntra reported a remarkable 50% increase in new consumer growth during its flagship end-of-reason sale (EORS) June edition, as stated in a press release on Thursday. The surge was primarily fueled by non-metro regions, accounting for 55% of the total demand. Prominent cities such as Bengaluru, Delhi, Mumbai, Pune, and Hyderabad led the demand in metro areas.

Attracts new customers

The sale witnessed significant demand across various categories, including beauty and personal care, apparel, footwear, luggage, and wearables. In addition to the core categories, sports footwear, accessories, wearables, and luggage emerged as favorites among shoppers.

Multiple New Initiatives

Myntra has recently introduced several initiatives like MyStylist, Vernacular Search, MyFashionGPT, Myntra Minis, M-Live, and Myntra Studio to enhance the shopping experience for its customers.

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