MR.DIY launches new campaign featuring Bollywood actor Rajkummar Rao
08 July, Mumbai 2025
Asia’s largest home improvement and lifestyle retail chain, MR.DIY has launched a new quirky, all-India campaign featuring the tagline: ‘Milega Kya, Mat Pooch-MR DIY has Sabkuch.’
Featuring the MR.DIY’s new brand ambassador, Bollywood actor Rajkummar Rao, the campaign celebrates the joy of finding the unexpected and positions MR.DIY as store that offers something for everyone.
Known for its rapidly growing footprint across India, MR.DIY is now present in over 110 cities and boasts more than 330 stores nationwide. With a mission to make everyday shopping more affordable and exciting, the brand offers over 15,000 thoughtfully curated products across 10 essential categories - including household, home decor, stationery, fashion accessories, toys, and tech essentials.
With this new campaign, MR.DIY not only strengthens its brand presence but also reaffirsm its commitment to offer more variety and value, shares the company senior spokesperson. Rao represents accessibility, variety, and the simple joy found in everyday moments, the values cherished most by the brand, he adds.
With over 30 million households served and a rapidly expanding retail presence, MR.DIY aims to expand its retail footprint to 5 million sq ft in the next five years. The new campaign will run across digital platforms, radio, influencer networks, and on-ground activations, with a special focus on engaging audiences across South India.
