Snapdeal appoints Priyaranjan Kumar new 'VP Business'

Snapdeal appoints Priyaranjan Kumar new 'VP Business'

09 December 2021, Mumbai:

Priyaranjan Kumar is the new vice president and business head at Snapdeal. An experienced leader in the retail industry, he will lead various growth and expansion initiatives of the company. Prior to Snapdeal, Kumar was the Chief Operating Officer of Iconic Fashion, where he led the charge to build a complete omnichannel sales structure and inventory management for efficient and accurate delivery of marketplace and website orders.

He has over 15 years experience in general management, sales, and distribution in the retail and FMCG sectors. Kumar has led large teams in start-ups, mid-size and large organizations. During this time, he has developed and led retail stores, building brand partnerships, and sales operations.

Before Iconic Fashion, Kumar was at Aditya Birla Fashion and Retail, where he was instrumental in scaling up the store network and providing strategic direction to more than 100 large format Pantaloons stores and teams.

He also led strategic development for men’s, women’s, children’s and non-apparel categories encompassing key decisions including range, product mix, and price point decisions.

Kumar has also had successful stints building brand experiences and retail with Nivea and Mars Chocolates.

E-commerce platform Snapdeal has developed a unique set of competencies to serve value-conscious customers.


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