16 September 2022, Mumbai:
Rangita and Urban Mark are available on Snapdeal. Rangita and Urban Mark are direct-to-consumer fashion brands and they target the mid-income group from Tier II, and III cities across India.
They are banking on Snapdeal’s strong customer base in this segment to drive sales. Urban Mark offers Indo-western apparel items along with footwear and accessories like socks, hankies, and belts, among others, while Rangita is an ethnic wear brand that sells kurtas, suit sets, dupattas, leggings, lehengas, bottom wear, and fashion jewelry.
While requirements and preferences vary from region to region, and across seasons, there is an immense and growing demand for value-fashion across the country. A large cohort of emerging buyers is looking for the reassurance and consistency of quality usually associated with premium brands, but at prices that meet their budgets.
Snapdeal is a value e-commerce major. Snapdeal’s delivered volumes in fiscal ’22 grew 88 percent over fiscal ’21. Snapdeal is focused on bridging this by carefully integrating the two most important criteria for a value shopper - quality and price.
In fashion, the children’s category saw the largest growth. There was a 250 percent increase in sales volumes in girls' and boys’ apparel, while infant wear clocked a 221 percent increase in volumes.
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