The Aura Blockchain Consortium has launched Aura SaaS, a software-as-a-service platform for premium brands

15 January 2022, Mumbai:

The Aura Blockchain Consortium has announced the debut of Aura SaaS, a "game-changing cloud-based SaaS" solution, according to the consortium. Some of the world's most prestigious luxury brands, including LVMH, Prada Group, Richemont's Cartier, and OTB Group, established the partnership.

The first blockchain-based platform for high-end businesses has been launched, with the goal of "helping the luxury industry integrate the blockchain in their day-to-day business operations."

A blockchain is essentially a distributed, secure digital database. It might be critical in this scenario for tracing the origins of luxury products purchased by customers. Supply chains, customer service, marketing, production, sustainability, buying, logistics, and legal challenges, according to the organisation, should all be affected.

Aura SaaS will enable member brands to "quickly and easily onboard, maximising value by focusing on the customer journey and digital innovation, and allowing for both upstream and downstream traceability in the supply chain for consumers making it one of the best direct to consumer offerings in the market," according to the group.

It is a "no-code solution that enables for a rapid and hassle-free installation" and is aimed at bringing smaller luxury enterprises into the blockchain realm. The SaaS launch would "make Aura more available to luxury businesses throughout the globe while boosting the industry's response to concerns such as counterfeiting and ethical sourcing," according to the organisation.

Aura SaaS will also provide a number of white-label front-end APIs and web pages that make it simple to publish, read, and display data from the Aura Blockchain.

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