06 September 2022, Mumbai:
Leading intimate wear brand Zivame is hosting its Grand Lingerie Festival (GLF) from September 6 to 11, 2022.
The sale event will see a wide range of products across lingerie, sleepwear, activewear, shapewear, and more from over 100 brands which include Triumph, Marks &Spencers, Amante, Jockey, Clovia, among many others. Zivame has also partnered with top influencers to engage with consumers and promote the event ahead of the upcoming festive season. The event has been promoted across multiple channels, including a large-scale TV campaign, print campaign, and across digital channels.
GLF is Zivame’s flagship semi-annual sale event. This year’s edition is bigger on every front, from 100plus brands participating, big deals and discounts on bestsellers, exciting games, and coupons and of course the largest variety of intimate wear for consumers to choose from.
Zivame, launched in 2011, is a business-to-customer intimate wear brand and has over 100 stores across the country as well as a presence in over 2,500 partner stores. The marketplace model provides between 15 per cent to 20 per cent margins to the retailer in contrast with 50 to 60 per cent margins coming from retailing private labels. The company plans to build a premier woman-centric brand across the country.
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