DPIIT conducts Mega Buyer-Seller Meet in J&K under ODOP

DPIIT conducts Mega Buyer-Seller Meet in J&K under ODOP

22 April 2022, Mumbai:

With the vision to promote sustainable trade and create market linkages, a mega buyer-seller meet was organized on 21st April 2022 in Jammu and Kashmir under the One District One Product initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry with the support of Jammu & Kashmir Trade Promotion Organization (JKTPO).

The Buyer-Seller Meet witnessed the presence of multiple national and International Brands with a cumulative revenue of over Rs 8,000 Crores and having their products available in over a million retail outlets across the world.


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Sellers, Traders, Farmers, and Aggregators from various districts of Jammu & Kashmir showcased their products that are unique to the valley including the world-famous Kashmiri saffron, Himalayan White Acacia Honey, Red shiny Kidney beans, freshly grown organic vegetables, and more.

The Buyer-Seller Meet provided a platform where different Government departments and institutions came together to boost the trade of selected products.

Jammu & Kashmir agriculture and industries department worked together to bring quality products as per market requirements and it was imperative to connect this best-in-class product with renowned brands to improve earning potential of farmers.

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Collective discussion among all the stakeholders generated innovative ideas on diversification of products such as saffron-based dairy products, Walnut-based bakery products, and more.

Focused trade discussions were facilitated between the buyers and sellers which resulted in the signing of Letters of Intent for 4 products amounting to INR 1.2 crores. The above is a direct outcome of the vision of ‘Aatmanirbhar Bharat’ (Self Reliant India).

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CREDITS: PIB (The news article has not been edited by DFU Publications staff).

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