20 December 2021, Mumbai:
Esprit, the American watch brand, has appointed Bollywood actor Ananya Panday as its celebrity brand ambassador.
Esprit's India partner AP Group looks to pursue an aggressive expansion plan for Esprit watches in India and the "brand is eyeing to regain the market share in the watch category, the company said.
Marco Sirber, founder and chief executive officer, Time Management Services (TMS), the official licensee of Esprit Watches, said, "The Indian market is very important to us as we do see that customers are always looking for new designs and trends.
We are ready to bedazzle Indian customers with a specially crafted range of watches just for them. Pandey being a youth irem is the right choice to bring on board to re-create the connection of Esprit with Indian youth".
BRAND EQUITY ET (The news article has not been edited by DFU Publications staff)
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