Gurgaon to host trade show


13 January 2023, Mumbai

Adaah will be held in Gurgaon, February 11 to 13, 2023. The fashion and lifestyle exhibition and trade show will showcase around 150 Indian brands and is designed to celebrate Indian-made products and businesses.

Designed as an interactive platform for retail brands and fashion and lifestyle businesses, Adaah’s upcoming edition will give businesses a platform from which to launch their latest collections for the upcoming season and network with retailers to expand their distribution reach.

This will be the event’s fourteenth edition and it will have a special focus on handicraft goods to empower craftspeople and boost brands which are contributing to the development of traditional crafts in contemporary business.

Fashion product categories at Addah will include ethnic wear, fusion wear, traditional wear, occasion wear, jewellery, handbags, leather goods, and accessories, among others. The event will also feature home décor, gift items, cosmetics, books, electronics, home appliances, and toys and games, among other fast moving consumer goods products.

The event aims at attracting both a business-to-business and a business-to-customer audience. Adaah showcased clothing and accessories brands from across India in New Delhi from July 15 to 16, 2022, for a Rakhi and Teej themed event.The exhibition also featured a wide selection of bridal wear for the late summer and autumn wedding season.

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