New Paradigm Of Increasing Consciousness Around Cruelty On Animals In Fashion Space

New Paradigm Of Increasing Consciousness Around Cruelty On Animals In Fashion Space

04 May 2022, Mumbai:

People have begun to critique the immoral concerns involved with the usage of animal products as their ethical consciousness has grown.

This research looked at how worldwide consumers are becoming more aware of vegan materials and the link between interest in moral themes, including animals, the environment, and vegan materials.

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Consumers came to associate animal products like fur and leather with issues like animal rights, animal cruelty, and animal protection over time.

The problem of inhumane animal killing for fashion materials like fur and leather has long been controversial in the modern fashion industry.

Furthermore, it has been criticized that industrial production takes precedence over animal welfare. The worldwide fur business, worth more than $40 billion, has been under fire in recent years for its brutal practices.


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The majority of fur and leather items are produced through factory breeding, in which animals are kept in cramped, filthy cages before being ruthlessly butchered.

Alligators, whose skin is used to make handbags, are reared in a single tank, imprisoned, and slain when they reach the age of three by being shot or flogged. As a result, it takes three to four alligators to manufacture a single handbag.

Furthermore, such animal goods have environmental implications since the production of fur coats by factory breeding consumes twice as much energy as the production of fake fur coats, and harsh chemical procedures are used to keep the fur and leather from decaying in closets.

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The luxury market's interest in environmental conscience has led to a trend in the fashion business of using faux fur in high-end designs [2]. Furthermore, several high-end labels, including Burberry, have recently outlawed the use of animal fur.

In 2018, even one of the four primary fashion weeks, London Fashion Week, denied fur; Helsinki Fashion Week and Stockholm Fashion Week followed suit, prohibiting fur and exotic skin.

Due to the demands of vegetarians, Tesla, a vehicle manufacturer, has begun to utilize synthetic leather rather than natural leather.

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Furthermore, the use of synthetic leather has risen in various industries, including the shoe and automobile industries.

Meanwhile, while vegan material addresses the issue of animal ethics, the challenge of the creation and disposal of composite materials that pollute the environment has remained a source of worry. As a result, this study falls within the subject of ethical fashion and tries to establish customers' attitudes on fake fur and leather, considering both the environment and animals.

Several environmental and ethical concerns have been highlighted in the apparel and textile business across the supply chain.

The investigation begins with the excessive use of land, water, and pesticides in producing natural fibers, mainly cotton.

So, we need to consider our environment and save the animals, who are slowly becoming extinct.

We own the responsibility to protect them and not use them for our benefit, as it is not ethical.

Our friends need us, and a little empathy would help us save many innocent lives and help us live together in this environment safer and healthier.

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