Jade by Monica & Karishma’s latest collection launches with fashion film at 'FDCI X LFW'
9th October 2021, Mumbai:
The latest collection of Jade by Monica & Karishma’swas launched with a fashion film at the second edition of Fashion Design Council of India x Lakme Fashion Week. As per a Fashion Network report, the film celebrated divine, feminine and nature colors.
The brand’s fashion film for collection ‘BaniThani’ began with a group of women dancing around a tree wearing intricately embellished lehengas and sets. The models resembled flowers fluttering in the wind as they gave thanks to mother nature.
As the models continued to circle the tree, their movements highlighted the fullness of their skirts and the shimmers of the embellishments. Performer and dancer Alisha Lazarus led the models and adorned them with bright coloured powders with juxtaposed scenes of the troupe standing on a hillside with flaming torches.
The collection’s tagline “be your own kind of beautiful”, designed to encourage people to embrace their uniqueness. This message was also reflected in the styling of the collection as some models wore more traditional style lehenga sets and others paired their long skirts with more fusion style strappy tops. With a bright colour palette and paisley motifs, the collection was full of pieces suitable for a wedding or being mixed and matched for everyday wear.
The second edition of FDCI x LFW runs from October 5 to 10 with a mix of online and offline events. The event, which is sponsored by Nexa and Rise Worldwide among others, also features design contests, NFTs, and a Virtual Showroom for buyers which will run for the next three months.
TOP 5:
2. Consumers will determine growth of sustainable fashion e-comm in India
3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'
4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22
5. Nike strengthens retail presences with new store at DLF Mall of India,Noida
