All About You (AAY) launches new digital ad film with Bollywood actor, Chitrangda Singh
16th October 2021, Mumbai:
One of Myntra’s fashion brands for women, All About You (AAY), has launched an exquisite digital ad film with the very beautiful and elegant Bollywood actor, Chitrangda Singh. Celebrating a modern woman’s life and choices, the 50-second promotional film has been made for digital and social platforms.
AAY’s new brand film is poised to create enthusiasm and affinity for the brand in the heart and mind of every woman who is expressive, individualistic yet rooted.
The campaign is also an ode to the brand’s AW21 collection expressing solidarity and a reminder that no matter what, All About You is always with its customers.
As a brand that focuses on attracting women consumers with a relevant fashion-forward offering, Chitrangda Singh epitomizes the brand DNA of celebrating authenticity and inner strength that’s a natural extension of her own personal and professional choices.
With her elegant style and many critically acclaimed films like HazaaronKhwaisheinAisi to her credit, she is an inspiration to many women.
TOP 5:
2. Consumers will determine growth of sustainable fashion e-comm in India
3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'
4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22
5. Nike strengthens retail presences with new store at DLF Mall of India,Noida
