27 December 2022, Mumbai
Arjun Kilachand has opened a store in Mumbai.
The store will house the latest collections from the brand. The unique flagship experiential store complements the brand's DNA in totality. For instance, the monotone palette hue scheme and material palette is artfully derived from the brand logo and colours. A navy-blue façade was created with a rose gold logo spanning it and then copper metal was used throughout the space to resonate with the rose gold colour scheme of the brand. The interesting pieces of furniture and cladding are not only a representation of the brand, but also depictive of the designer’s own personal aesthetic. An entire area of the store has been clad in jute pillows inspired by Indian jute textile work. Furniture was created out of the same jute to make visitors experience unique moments as they walk through the space.
Arjun Kilachand is a luxury men’s label offering Indian ethnic wear and western formals for men. What makes the brand exclusive is its seamless integration of rich Indian heritage with modern sensibilities. The brand has an e-commerce store and retails through multi-brand retailers, including Aza and Carma, among others. The aim is to be a one-stop destination for men of every generation to find an individualistic, modern, luxurious ethnic wear.
