Bemberg™ by Asahi Kasei toasts to 90 years of smart style and new “Crafted Elegance” at Première Vision
08 February 2022, Mumbai:
From India to the United States, Japan, Italy, and France, Bemberg™ is back in Paris to celebrate its 90th anniversary through its latest collections, premium partnerships with contemporary brands such as ECOALF, and a brand new visual identity.
At Première Vision, Bemberg™ by Asahi Kasei celebrates its enduring, 90 years-long commitment to style and innovation that includes responsibility that conquered leading international brands across Planet Fashion.
The industry-leading textile fair will represent another pivotal occasion for Bemberg™ to showcase its latest claim “Crafted Elegance”, which perfectly embodies its values of preciousness, quality and refined aesthetic blended with innovation and responsible values.
“Première Vision is an extremely important chapter of our ongoing journey through style celebrating 9 decades of responsible fashion-making.” Says Mr. Koji Hamada, CEO of Asahi Kasei Fibers Italia.
“At our booth [Pav 4, Booth E34] visitors can glimpse the link between past and present, our values and chromosomes for the fashion to come.”
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