18 November 2022, Mumbai:
Ethnic wear brand House of Pataudi has opened a store in Mumbai. House of Pataudi is a brand owned by Bollywood celebrity Saif Ali Khan. The new store is spread across an area of 1100 sqft and offers the latest collections from brands like Rozana, Jashn, and Riwayat, among others.
House of Pataudi has stores in Goa, Lucknow, and Chennai. The brand’s unique designs have reflected the magnificence and opulence of the legacy associated with Pataudi. The brand offers customers a curated range of 2,500 to 3,000 styles in apparel, footwear, and home.
The core design of the collection comes from the rich traditions of the royal family of Pataudi, among other crafts and designs which are in accordance with the brand’s aesthetics and language. Working with the finest craftsmen, the brand enables shoppers to access crafts like kantha, kashidakari, mirror work, gotapatti, and traditional Indian fabrics like kota and banarasi brocades, to choose from.
Over the years, the brand has established itself as one of the leading players in the men’s space. Consumers have turned to ethnic wear in a big way. They are upgrading their wardrobes for the festivities and the wedding season.
