07 January 2022, Mumbai:
Men’s traditional wear brand Jatin Malik Couture has opened a shop-in-shop within multi-brand luxury boutique Pernia's Pop Up Studio, Men in Bandra, Mumbai.
As per a Fashion Network report, the brand’s new shop-in-shop features an array of wedding-ready looks as well as other formal and occasion wear. Its latest collection, which now has a dedicated segment in the store, is a classic take on traditional masculine opulence with tailored sherwanis, subtle embroidery details, and loosely draped trousers. With a colour palette which mixes deep blues and charcoals with off white, the line mixes traditional aesthetics with a more muted, modern colour story.
Jatin Malik launched his eponymous brand in New Delhi in 2016 and went on to present his designs as part of Milan Fashion Week in 2019, according to the brand’s website. Jatin Malik Couture retails from its dedicated e-commerce store, flagship stores in New Delhi and Mumbai, and multi-brand stockists in India and the UK.
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