Lashkaraa combines artistry and craftsmanship, ready for launch in India
23 December 2022, Mumbai
Lashkaraa’s ensembles highlight the impressive artistry that involves complex and exquisite craftsmanship.
The US-based Indian wear label caters to a woman for all occasions from a cocktail jamboree to a sun-downer soiree. Recently, the brand designed a whole collection around butterflies. This Indian traditional wear brand was launched in the US in 2014.
The brand has since expanded from women’swear into men’swear, children’s wear, and jewelry. Offering a collection of garments including shararas, ghagras, churidar, saris, kurtas, and sherwanis, the brand caters to shoppers looking for anything from occasion wear to casual wear.
Silhouettes are designed to be timeless and inspirations include Indian history and heritage craft techniques. To appeal to Indian shoppers, the brand has launched its most embellished and decorative collection to date, aiming to build a strong customer base across the country as it further expands its product selection.
After carving a niche for itself in the US, the brand is now introducing its collection in India. It also marks its foray into heavily embellished outfits, something that's neverseenbefore. The aim is to design collections that provide clients with effortlessly stylish combinations with a light touch of history.
Lashkaraa already has a strong presence in the US, Canada, UK, and the Middle East.
