Post Covid World: BRANDS CREATE A DIGITAL EXPERIENCE

22 December 2021, Mumbai:

Like most things the harry Industry found itself brainstorming a digital strategy to survive the pandemic. Glyn Arwal profesorgunty School of Dusiness, tell us "Anding to Bain A Company the online share of the market nearly doubled from 2019 (12 per cent) o 2021 022 per cent) and in format to reach an astounding 28 to 30 percent share by 2025".

This rise is paving the way for new business models in the industry-en that goes beyond setting up an e-commerce site.

Kuchhwein illustrates "Anes ample would be Louis Vuitton, which sent their Men's 5521 collections on a world tour-The Adventures of Zom with Friends-continuing their theme of legendary journeys now virtually. Over at Guces, their shoppable collection now includes entirely virtual goods like limited edition accessories sold on [a] gaming platform.

SOURCE: TOI
Celebrate in Style; Luxury Edition, Dt 23-12-2021

(The news article has not been edited by DFU Publications staff)

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