PURE LONDON Announces Empowering Change Theme & Keynote Speakers

17 May 2022, Mumbai:

Pure London, the UK’s leading trade fashion buying event taking place on 17th – 19th July 2022 at the iconic Olympia London, has announced that ‘Empowering Change’ is the overarching theme for the show, and reveals two exciting retail industry legends as keynote speakers; Ed Burstell and Alan O’Neill will bring their retail leadership and international experience in fashion to the Pure London audience.

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On Monday 18th July, the flamboyant and seasoned retail executive Ed Burstell will discuss fashion expansion, growth, and bounce back.

His adept leadership of Liberty during his near-decade at the department store saw double-digit year-on-year growth driven by a renewed focus on young British designers like Mary Katrantzou and Peter Pilotto, as well as spearheading a host of collaborations with brands like Nike, Barbour, and Levi’s, to highlight Liberty’s renowned floral prints.

In 2015, Burstell released his autobiography ‘At Liberty: From Rehab To The Front Row’.

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The tell-all book recounted his personal experiences with loss, tragedy and hedonism alongside his longstanding career in America's retail landscape. Alan O’Neill, managing director of Kara and the man who has helped Selfridges, Fenwick, Primark, Ann Summers, and Harrods thrive, takes to the stage on Sunday 17th July to share his experiences of supporting these iconic brands to grow their physical store sales.

Talking to the Hyve content team this week he said: “This is an exciting time for the live fashion events industry - there is an upbeat mood around returning to the live events and I look forward to speaking to UK fashion retail at Pure London about changes in the retail sector and customer behavior.”

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