27 September 2022, Mumbai:
Tasva has opened a store in Dehradun ,Uttarakhand in association with TarunTahiliani.
Ethnic men’swear brand Tasva is a part of Aditya Birla Fashion and Retail. TarunTahiliani is a fashion designer. The sprawling 3,376 sqft store with a stately facade and elegant interiors offers high-quality ethnic attire for men for festive occasions and weddings.
The collection showcases a variety of kurtas, bundis, sherwanis, bandhgalas, achkans, churidars, aligarhis, and other garments, all crafted with attention to detail and design. The assortment celebrates traditional crafts using a contemporary approach with fabrics ranging from silk to cotton to brocades. The collection, which is embellished with Ikat prints, Benarasi motifs, and Chikankari, explores pastel colours like mint green, ivory, and salmon pink, as well as softer tones of yellow to deep blues and tropical hues. Accessories includesafas, sarpeches, brooches, pocket squares, buttons, sehras, stoles, shawls, and footwear.
The store’s design and decor are in keeping with Tahiliani’s design ethos. The store aims at providing the Indian man a fabulously made, internationally constructed, comfortable, well-cut Indian brand with TarunTahiliani styling but with complete cost accessibility. It aims at transforming the experience of wearing traditional and fusion Indian apparel into one of unmatched comfort and style.
