Tommy Hilfiger announces the Fashion Frontier Challenge winners

15 January 2022, Mumbai:

The winners of PVH's Tommy Hilfiger's third Fashion Frontier Challenge, a dedicated worldwide initiative to "discover and encourage ideas that contribute to a more inclusive fashion environment," have been announced Lalaland from the Netherlands and Uzuri K&Y from Rwanda are the winners.

They were chosen at a virtual event this week in which the six finalists presented their ideas to a panel of judges.

The winners will split a €200,000 prize pool and will be mentored for a year by Tommy Hilfiger and INSEAD graduate business school professionals.

Lalaland is an artificial intelligence platform that creates personalised and inclusive synthetic models of many races. It received a €100,000 prize.

The same amount went to Uzuri K&Y, a Rwanda-based eco-friendly shoe manufacturer that employs local youngsters and uses recycled vehicle tyres from Sub-Saharan Africa. Clothes to Good, a social organisation based in South Africa that uses textile recycling to provide micro-business possibilities and jobs for persons with disabilities, was also granted €15,000.

Last January, 430 start-ups from 22 countries submitted their concepts, and the six finalists were chosen from among them. This year's initiative was designed to "amplify and assist Black, Indigenous, and People of Color (BIPOC) entrepreneurs working to develop their communities while forging a more inclusive future for the fashion industry."

It was also noteworthy as, for the first time, the general public was permitted to participate in the challenge's early stages, casting digital votes to help narrow down the applications and choose the finalists.

At the final event, Tommy Hilfiger workers were asked to vote for their favourite pitch in order to give an additional €15,000 to one of the finalists.

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