YouTube x Shopify: To add live shopping tools

20 July 2022, Mumbai:

YouTube x e-commerce platform Shopify announced to let viewers buy products without leaving its website.

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It means, for example, that someone watching a video on YouTube might see a list of items on the page that a creator thinks they might be interested in.

If you’re watching a video on a technology YouTube channel, you might see gadgets that you can buy right from the page using Shopify.

Or you might see makeup products on a beauty channel. Creators can manage which products are included using the ‘Shopping’ tab in YouTube Studio.

CREDITS : CNBC (The news article has not been edited by DFU Publications staff)

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