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The 19th edition of India Couture Week extravaganza bedazzles with couture and celebrity

02 August 2023, Mumbai

India Couture Week (ICW) 2023, organised by the Fashion Design Council of India (FDCI) in association with Reliance Industries is India’s most-awaited nine-day fashion extravaganza and this year, its 19th edition kicked off at Delhi’s Taj Palace Hotel on July 25 with the show opener being Falguni Shane Peacock’s portfolio.

The last day is August 2 which will be closed off by Rahul Mishra’s show and so far Rohit Gandhi and Rahul Khanna, Tarun Tahiliani, Varun Bahl, Gaurav Gupta, and Kunal Rawal are amongst the hot designers who have presented their collections.

Bollywood personalities such as Athiya Shetty and Ananya Pandey bedazzled the guests at shows by Anamika Khanna and Rimzim Dadu respectively, whilst Ranbeer Kapoor showcased Kunal Rawal’s famous “lungi-pants”.

According to the Chairman of the Fashion Design Council of India (FDCI), Sunil Sethi, the work my India’s immensely talented fashion designers at the annual ICW event is gaining a lot of international attention as these star designers are growing their international clientele.

Fashion designer Kunal Rawal does it differently

Celebrity fashion designer Rawal presented his much-anticipated men’s occasion wear collection titled “Dhoop Chhao”, meaning light and shade. According to Rawal, the younger generation of Indian men is not only prioritizing on the comfort factor of occasion wear, but also going in for cleaner and sharper silhouettes.

The star piece of the collection was the lungi-pants which was made even more of a showstopper as Bollywood hero Ranbeer Kapoor walked the runway in them.  Clearly a technology fanboy, Rawal went in with 3D printing, metallic highlights, glow-in-the-dark color-washed fabrics, and maintained a strict zero-waste pattern-cutting technique.

Heritage

Inspired by India’s rich legacy of diversity – the collection took elements of the diverse architectural shapes, textures, and hues to create sensational pieces resplendent with three-dimensional motifs, embossed embroidery, and the ultimate feel of luxury.

Rawal’s optimism about India’s presence on the global fashion map is evident. He feels that especially in menswear, Indian fashion design is relevant.

The youthful spirit of India serves as an endless source of inspiration to designers and its couture transcends geographical boundaries, catering to modern global grooms who seek classical yet contemporary aesthetics.

Rawal firmly believes that Indian couture can leave an indelible mark on the world stage, driven by the passion for pushing the boundaries of modern-day couture.

The veteran designer celebrates the glorious Gujarat

On July 28th, JJ Valaya presented his new collection titled Baroda at the ICW event. The theme celebrates the legacy and opulence of Gujarat’s art, design, fabrics, and handwork. The designer split the show into three parts, with the first part being “Art Deco”, a sophisticated fusion of the Gujarati craft of Lipan with Mughal inlay motifs set on quirky Art Deco lines.

The second chapter titled Nomade was a nod to the Kutchi tribals known for their applique mirror-work which was inlaid in contemporary styles.

Scintillating

The third section was titled Royale wherein Gujarat’s legacy fabric Mashu was presented through block patterns inspired by Azulejo tiles from Portugal. Valaya had an interesting narrative about why Gujarat.

He said that between the 16th and 19th Century, the state underwent a succession of rulers, from the Mughals and the Marathas to the British with a brief Portuguese interlude and each left some form of art and craftsmanship to meld in with the local ones.

Bollywood favorite Dad themes collection on water

On July 30th, designer Rimzim Dadu, presented her collection themed Hydrochromic – using her signature metallic textile with sculpted garments that gave the impression of water’s fluidity. The men’s suits came with bold 3D floral decorations.

Jewellery designer Varuna D Jani showcased her creations on the models in this show where the star attraction was Ananya Pandey sashaying the runway in a “molten gold leaf” bustier and skirt. 

On its Facebook page, the brand announced that the collection was a meditation on abstract perception and fluidity of thought that ebbs and flows like water.

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Mishra concludes India Couture Week

Renowned fashion designer Rahul Mishra will take center stage as the grand finale designer at the India Couture Week.

Organized jointly by the Fashion Design Council of India (FDCI) and Hyundai Motor India, the prestigious event will run from July 25 to August 2 at the Taj Palace Hotel.

Fusion of technology & traditional craftsmanship

Mishra's collection, themed "We The People," focuses on empowering artisans and celebrating Indian culture through sustainable initiatives.

Partnering with Hyundai, the showcase merges cutting-edge technology with traditional values, envisioning a future of simpler, eco-conscious living.

Outlines

The India Couture Week will also feature 16 artistic showcases by esteemed designers, including Anamika Khanna, Tarun Tahiliani, and Gaurav Gupta, among others.

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Mishra concludes India Couture Week

FDCI x Reliance Brands collaboration enhances India Couture Week

10 July 2023, Mumbai

Aims to expand the reach and prestige; FDCI has joined forces with Reliance Brands to enhance and broaden the influence of the India Couture Week.

Sunil Sethi, the chairman of FDCI, expressed his excitement about the collaboration, stating that their partnership continues to strengthen, and they anticipate the valuable contributions it will make to the event's growth.

Uniting to amplify the showcase

Sethi aims to elevate the India Couture Week to a level comparable to prestigious international showcases. Jaspreet Chandok, the group vice president of Reliance Brands, emphasized their commitment to advancing the Indian designer fashion industry.

Fashion extravaganza

They aspire to set global standards in terms of presentation, appeal, and visibility, underscoring the significance of this collaboration. Taking place in the capital city from July 25 to August 2, the 16th edition of the India Couture Week will feature participation from renowned Indian designers.

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INDIAsize Initiative: Better fitting clothes for Indians

27 July 2023, Mumbai

The Textiles Secretary, Rachna Shah, announces the launch of 'INDIAsize,' a groundbreaking project aimed at creating standardized measurements to cater to Indian body types, addressing fitting issues with current international sizes.

Revolutionize clothing

The Textiles Ministry plans to offer better-fitted clothing options for Indian consumers, who often face challenges due to the use of US or UK measurements by international and domestic brands.

The initiative will collect data from over 25,000 individuals using 3D whole-body scanning technology to develop a comprehensive body-size chart.

Fit for Indians

This move is expected to bridge the disparities between the demand and supply of well-fitted garments and boost the technical textiles segment in India.

Sectoral

Additionally, the study's implications extend beyond apparel, benefiting various sectors like automotive, aerospace, fitness, art, and gaming by facilitating the creation of ergonomically designed products tailored to the Indian population.

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Asics: Shraddha Kapoor Empowers Women's Fitness

06 July  2023, Mumbai

Asics, the renowned Japanese sports brand, has announced the appointment of Bollywood actor Shraddha Kapoor as its brand ambassador for the Indian market.

Influential presence to promote

Kapoor will take on the role of endorsing Asics' footwear and women's sportswear segment, aiming to strengthen the brand's market presence and broaden its appeal among female fitness enthusiasts nationwide.

Inspiring a holistic lifestyle

Rajat Khurana, the managing director at Asics India, expressed enthusiasm for the association, stating that Kapoor's substantial fan base and influential presence make her the perfect ambassador to inspire and educate people about nurturing a healthy mind and body.

Kapoor herself is excited about the collaboration, as Asics India aligns perfectly with her beliefs in promoting a healthy lifestyle.

Expanding its reach

Currently, Asics operates 88 stores in India, in addition to its online presence on various e-commerce platforms.

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