23rd August 2021, Mumbai:

lagship brand of BRFL Textiles, LinenVogue la classè has opened India’s largest showroom of European linen fabrics in Jayanagar, Bengaluru. The 3,400 sq ft showroom offers an inexhaustible display of the finest European linen and Egyptian Giza cotton fabrics It alsFo offers a myriad range of options including solid colours, yarn dyed stripes, checks, Jacquards, Ombreys, embroidery and printed fabrics in pure linen and linen blended fabrics for shirts, trousers, jackets, suits and ethnic wear for both men and women.

The fabrics offered are anti-allergic, anti-bacterial, and have anti UV radiation and high-moisture absorption, keeping the wearer cool in summer and apt for Indian weather. LinenVogue la classè is certified by European Flax – a global standard for premium European Linen fiber. The store also showcases Giza Classé, another premium brand of BRFL Textiles, of Giza cotton fabrics made from the world’s best Egyptian long staple cotton fiber. It also has customized tailoring facility for men, women and children.

LinenVogue la classè is renowned for its high-end, niche, designer fabrics crafted, spun, woven, processed and finished in the company’s Tarapur uni. The brand is certified by CELC (European Confederation of Flax & Hemp), a guarantee of traceability for premium linen fiber grown in Europe, and is a natural and sustainable fiber cultivated without artificial irrigation and is GMO-free.

Currently LinenVogue la classè has 30 showrooms across the country including Karnataka, Kerala, Maharashtra, Andhra Pradesh, Karnataka, Tamil Nadu, West Bengal and Uttar Pradesh.

TOP 5:

• India's clothing exports increased to $7.48 billion in the first half of this year, thanks to a massive recovery in major destinations
• The ‘ABOF' of Indian clothing behemoth Aditya Birla Fashion and Retail is linked to e-commerce platforms
• Arvind Fashions receives Rs 439 crore from promoters and investors
• Tirupur's clothing industry is concerned about container scarcity and lockdowns
• The government has formed a council to recommend measures to increase handloom production and exports

Designer Wendell Rodricks brand launched his latest collection Sea Glass at the COMO Designers’ Collective held in Porvorim, North Goa. Inspired by the hues of sea glass pebbles, the new collection focuses on handloom cotton. The epitome of ‘resort chic’, the collection features timeless styles, cut from 100-count khadi handloom cotton, in a range of colors, including mist white, Fiji yellow, coral pink, Belize and mineral greys, touched with accents of deep-sea blue and dark waters. Every of these pieces can be worn season after season with already-paired separates or the ones in your wardrobe.

The launch event was attended by designers Pallav Ojha & Neha Asthana, Jerome Marell, Monty Sally, Nolan Mascarenhas, Ashish Kapur, Samira Sheth, Tatiana Lebedinets, Manisha Khanna, Sheetal Pai Kane and Jyoti Saxena, Joe and Odette Mascarenhas Crystal Lobo and Maharukh Desa, etc.

Neha Asthana Co-founder & Head-Fashion, COMO Designers Collective says, in addition to this collection, the collective also aims to curate the best of ‘WR Classics’, which represents the signature simplicity and elegant silhouettes of Wendell Rodricks

Abhishek Agarwal, Founder and CEO, Purple Style Labs, adds, the Wendell Rodricks’ label, continues to bring the designer’s incredibly stylish yet wearable fashion crafted carefully with luxurious, fluid and breathable fabrics to both men and women.

Women’s ethnic wear firm, Nandani Creation plans to hire over 250 people as part of its offline expansion program entailing an investment of Rs 10 crore. The company plans to increase its offline stores to up to 25 by the end of 2023. It has already opened two offline stores in the past few months.

Popularly known and identified in the apparel market by the brand name 'Jaipurkurti.com', Nandani Creation has changed its symbol on NSE from NANDANI to JAIPURKURT.

The symbol is the face of the company, its products, or offerings and develops the connection with the customers.

Nandani Creation has established the brand JaipurKurti.com since its incorporation Rajasthan has proved to be a source of inspiration for the company to come up with the ethnic wear brand JaipurKurti.com. It was created to explore the varied dynamics of Indian ethnic wear, presenting this heritage to modern women at its widest range.

17th August 2021, Mumbai:

The Autumn Winter 2021 collection of Arch Fit styles by Skechers, offers a wide range of shoe categories, from casual to fitness, for ultimate comfort in every situation. The supportive pairs are available for both men and women, They are thoughtfully designed for people who are always on the move. The expanded line of arch support footwear builds on the initial success of Skechers Arch Fit sneakers launched earlier this year in India.

Skechers Arch Fit footwear is synonymous with convenience and comfort, providing enhanced arch support in everyday footwear favorites from sneakers to sandals. The Skechers Arch Fit system helps to mold to your foot to reduce shock and increase weight dispersion for all-day comfort. Every shoe from the collection is lightweight and features the podiatrist-designed shape developed with 20 years of data and 120,000 unweighted foot scans.

Select pairs also feature a variety of trademarked Skechers comfort technologies and design elements, from high-rebound Comfort Pillar Technology for added support in GOwalk Arch Fit styles to lightweight and responsive Ultra Go® cushioning in Max Cushioning Arch Fit sneakers.

TOP 5:

• Louis Philippe launches new premium casual collection
• Skechers’ new Arch Fit range offers ultimate comfort for men and women
• Dr A Sakthivel, President, FIEO HAILS THE ROSCTL SUPPORT OF THE APPAREL SECTOR
• Handlooms from India are being pushed! There are ten additional Design Resource Centers in the works
• The Indian start-up ecosystem has the ability to transform the country into a center for creativity and invention: Piyush Goyal is an Indian businessman

21st August 2021, Mumbai:

Swedish fashion retailer H&M has launched a new resale platform specifically for the Canadian market. H&M Rewear is a one-stop digital customer to customer (C2C) resale destination where Canadians can buy and sell any piece of clothing from any brand.

The H&M Rewear platform will allow sellers to search H&M products directly by putting in the product number found on the care label which then will give them access to pictures, descriptions, color from previous seasons through the H&M search bar. Additionally, H&M Rewear, which is being launched together with resale-as-a-service (RaaS) technology company Reflaunt, will advise sellers on prices through its price recommendation algorithm, helping the sellers determine the best competitive price and optimize their chances of selling.

H&M Canada will offer its sellers two ways of receiving payment. Sellers will have the choice between direct deposit or receiving an H&M gift card with an added 20 per cent value that can be redeemed at H&M online and in store. H&M Canada will also offer its members the option to resell their past purchases in one click through its "smart button."

TOP 5:

• Indian clothing exporters are delighted about the positive momentum surrounding FTAs
• EPCs asks the Indian government to increase the tariffs under the RoDTEP plan
• Shahi Exports, in collaboration with AMHSSC and Haldiram, supports a skill development program in India
• Shree to foray into the ready-to-stitch category, plans more retail expansion
• Gujarat's textile industry anticipates more exports