The Fashion Design Council of India (FDCI) launched Designer Stockroom online sale at the Lotus Makeup India Fashion Week (LMIFW). The Designer Stockroom virtual shopping fair features over 70 brands, many of which were showcased at the recent LMIFW.
The Designer Stockroom offers upto 70 per cent discounts on garments. Designers and brands involved in the Designer Stockroom include Abhijeet Khanna, Ekru, Essgee, Sini Lifestyle, Half Full, Suman Nathwani, Shyam Narayan Prasad, Naturally Anuradha, Pankaj & Nidhi, Antar- Agni, Sameer Madan, Guapa, Esse, Rajdeep Ranawat, and Taika by Poonam Bhagat, etc.
According to FDCI, The first online edition of LMIFW was hugely successful and innovative. The digital element of the show resulted in greater online interactions. It succeeded in changing the face of Indian fashion weeks even after social distancing measures are eventually lifted.
