Flipkart launched SuperCoin Pay that customers can use across thousands of retail stores across the country as the company bets on its loyalty program to win and sustain user base. The e-commerce giant said it has partnered over 5,000 retail outlets including TimesPoints, Peter England, Cafe Coffee Day and Flying Machine across India to give customers greater value and choice to cash in on their Flipkart loyalty program, called SuperCoin Rewards. Flipkart customers earn these SuperCoins when they make purchases on the e-commerce platform.
While traditional loyalty programs have struggled to gain traction because they locked customers to their platform and made it difficult to convert reward points to cash Flipkart customers will be able to pay up to 100 per cent of the bill value through SuperCoins.
Its retail partners operate in a wide range of categories including fashion, grocery, food and beverages, travel, health and wellness. These retail partners will offer a QR code to make it easier for Flipkart customers to redeem their rewards points.
The move comes as most e-commerce firms in India aggressively partner with physical and digital stores across the country. Amazon, too, has broadened its offering in recent years to offer coupons and discounts that Amazon Pay customers can redeem when making purchases at Urban Company, Domino’s, BigBazaar, More, Oyo Rooms, Licious, BookMyShow, Swiggy, and RedBus, for instance.
