The Kazo woman's world expands as it celebrates 18 years with new stores, and categories
29 August 2025, Mumbai
Fashion brand Kazo marked a milestone this July, celebrating 18 years in the industry. What began nearly two decades ago as a vision for bold fashion and passionate craftsmanship has evolved into a prominent name, continuously shaping and uplifting contemporary style. This anniversary is not just a look back at their journey but also a strong statement of their ongoing expansion and commitment to the modern Indian woman.
An 18-year journey of style evolution
Since its inception, Kazo has been synonymous with an ever-evolving legacy of style. For 18 years, the brand has consistently delivered bold and sophisticated fashion, catering to diverse moods and moments. Their longevity in the dynamic fashion landscape is a proof of their adaptability, quality craftsmanship, and a deep understanding of their customer base, the ‘Kazo Woman’. This journey has seen them grow from a budding brand to a recognized name, celebrated for its distinctive aesthetic.
While the brand is well-known for its apparel, over the years it has broadened product offerings, particularly with the introduction of Kazo Details. This July, Kazo Details unveiled over 150 new accessories, showcasing a comprehensive range designed to complement and elevate any ensemble. The collection includes sculptural jewellery, statement handbags, and chic sunglasses, ensuring that the Kazo woman has access to a complete fashion statement. Their apparel lines continue to offer versatile styling options, from practical monsoon-ready co-ords to elegant vacation-perfect travel looks, demonstrating their ability to cater to various lifestyle needs. Recently Kazo Details also ventured into fragrances, positioning Kazo as a true lifestyle brand.
Retail footprint across India
Reinforcing their commitment to reaching a wider audience and fostering a closer connection with their clientele, Kazo celebrated its 18th anniversary with a retail expansion. The brand inaugurated three new stores in: Elan Epic Mall Gurugram, Atlas Road Sonipat, and Model Town Panipat. These new stores underscore Kazo’s aggressive retail strategy, aiming to strengthen its physical presence across India.
The brand boasts of an extensive retail footprint with over 215 points of sale across over 70 cities in India. This network includes 75+ exclusive brand outlets (EBOs) and 140+ shop-in-shop (SIS) counters within large format departmental stores. Moreover, Kazo Details operates eight standalone stores and has a presence at 75+ touchpoints within Kazo's EBOs. The brand's products are also distributed across more than a hundred Fashion Factory stores throughout India, ensuring wide accessibility for its customers.
Brand presence and promoter's vision
Kazo's influence extends beyond its retail footprint, with a growing presence in the fashion media. The brand recently garnered a lot of attention with fashion icon Diipa Khosla gracing the cover of Face magazine, impeccably styled in Kazo’s power pieces. This high-profile feature not only highlights Kazo's appeal to leading fashion figures but also reinforces its image as a brand that truly embodies bold femininity and contemporary elegance.
Commenting on the brand's journey and success, Deepak Aggarwal, CEO and Managing Director says, "The major success point for the brand has been the entire expansion of the business and taking and implementing the right decisions during the pandemic. The important factors being negotiations and working and focusing on the aspect of merchandising." Divya Aggarwal, Creative Director of Kazo, added, "True style isn't just about what you wear; it's about how you feel when you wear it," emphasizing the brand's focus on empowerment through fashion.
Ambitious growth map
As Kazo steps into its 19th year, the brand has outlined an ambitious roadmap for future growth. "At Kazo, our vision for the next 3-5 y ears is bold and transformative. We are looking at an ambitious revenue target of Rs 500 crore," shared Deepak Aggarwal. To achieve this, the brand plans to open over 150 new stores across key markets, coupled with a expansion of its digital presence, focusing on e-commerce and omnichannel retail.
The brand is targeting a push into Tier II and III cities across North and West India, while also exploring emerging markets in South India and international expansion as a important avenue for growth. Kazo is also deeply committed to sustainability, striving to use 80 per cent sustainably sourced materials by 2025. The brand is also investing in personalized shopping experiences, leveraging advanced data analytics and AI to boost customer satisfaction. With these initiatives, Kazo is ready for significant growth and continued influence in the Indian and potentially global fashion industry.
